Today, people are busier than ever and have trouble finding the time to do everything there is to do in a day. Starting an organizing business will let you provide a relief to people who lose minutes or even hours from their days trying to put the pieces together.
Scattered around the home are bills, clothes, books, tools, toys and magazines where clutter has attacked the homes of many.
What you do is help people rid themselves of the clutter in their homes and offices.
Being a professional organizer will put you in the face of clutter, and you’ll be clearing everything from closets to paperwork to file cabinets and computer system files. When people are organized, it saves time and relieves stress in their lives – giving them the time they want to enjoy their lives a little more or concentrate on their business.
Do you know how many time-starved families there are in the world? Help them get organized and put a little more time into their lives?
Build a Niche
To build a niche for your organizing business, you can figure out what your best organizing skills are and specialize in one specific area.
You can specialize in organizing just kitchens or you can be an expert closet organizer, cleaning them out and installing systems. Maybe you like to organize home offices and help people work more efficiently by setting up a systematic approach to their workday. If you know how to tackle the computer and make it more manageable and user friendly to those who never know where they just put their last document. Some organizers work with homeowners or the consumer market while other professional organizers use the business-to-business model.
You obviously should be organized and understand the standard and proven strategies for organizing your home and of course, your clients.
You can learn most of the skills — as long as you can teach them to others effectively.
This is a big word of mouth business. You’ll want to get out in public, maybe even do some public speaking or workshops to help spread the word.
Networking is also important, and this included having a business card you can hand-out.
Marketing Your Organizing Business
There are three marketing ‘weapons’ you should make yourself very familiar with to promote your organizing business:
Direct Mail – It still works. Find your target audience, mail around your area of business (learn about Every Door Direct Mail) and get those marketing messages out the door.
Website – A website should be your “marketing hub” where you send people who have viewed your ads or direct mail.
Promotional Products – Since home organizing is one of those businesses where referrals work so well, promotional products are useful and cost effective to help people remember who you are, and to tell their family and friends. Promo products are those little imprinted goodies you see on desks or the cups with logos you have in the kitchen. It’s a way to build your business over time.
Go here to read more about becoming a pro organizer:
National Association of Professional Organizers
4700 W. Lake Ave
Glenview, Illinois 60025 USA