Because I produced this mail, I was the one working with the creative teams and the client management side. And being young and new to the direct mail industry at the time, I had my imaginary barriers to making big  money.

I assumed the well dressed account people made all the dough.

And looking at the creative people -- especially the copywriters -- you would think they worked in a record store.

But the more I got to understand how direct marketing worked, the more I realized that these creatives -- especially the copywriters -- didn't have to work that hard.

I didn't think their jobs were easy, but I did wonder where they were most of the time. I used to hear how our art director was always at the library doing "research." I would hear how one of our copywriters spent more time surfing than he did working (more on him later).

But I knew that for the little they did work, it had more value than the fifty hour weeks others in the office logged.

It was the creativity -- and especially the copywriting -- behind these mail campaigns that brought in all the money for our clients. And because of that, the copywriters were paid quite well.

(I was responsible for estimating the production of a direct mail campaign, so I saw the actual costs of what these copywriters were making.)

I remember first learning about this "opportunity" these writers had, while I waited to get on a conference call with this copywriter on the west coast.

We were trying to get in touch with him and had no luck. His wife answered his home phone and said he would be back in a little while.

He was out surfing.

Right there, I realized who had the better life in our industry. It wasn't me. I had to travel all around the country…. most of the time working in printing plants until four in the morning supervising the production of the letters that this "surfer" had written.

So when I first read the promo about Michael Masterson's Six-Figure Copywriting Course, it really caught my interest. I already owned a ton of books on copywriting and had taken a few courses on the subject.

And since getting my hands on the course, I can't tell you how much my business and my understanding of marketing has improved. I took it for granted that because of my ten years in marketing and advertising I had most of the answers.

But the fact is, until you understand the psychology and the techniques involved in selling with words, you'll miss the boat. Developing the skills of a direct marketing copywriter will either give you a lucrative career -- or will enhance your understanding of marketing - value in itself!

If any of this interests you, I really do recommend the copywriting course. It not only gives you all the tools, but you actually send in assignments that are graded and critiqued. The value is exceptional and I highly recommend it.

From the very beginning of the course, you'll get the "can-do" attitude that, I suspect, most people feel about this course. Becoming a direct mail writer is a very real opportunity, and you probably won't find anything like it.

There are books available and some that I can recommend to help you learn copywriting. But in my humble opinion there is nothing available like Michael Masterson's Six Figure Copywriting Course.

If you have already read the promo and you're just looking for an opinion from someone like me who has taken the course, I say go for it and, again, I highly recommend it.