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Starting a gift basket business PDF Print E-mail

This creative business idea will allow you to start a gift basket business and be a part of your customer's meaningful, special occasions.

This is a growing industry and can be the perfect opportunity for someone who enjoys creating the “perfect gift," working with people and putting smiles on people's faces.

Based on past statistics, this is a $2.8 billion industry and has been termed a very fun business because it allows you, the creator, to find lots of cute and clever gifts and put them all together.

When you're the one creating the gift basket, you get to enjoy the excitement and joy on the recipient’s face, which gives you a great feeling of pride.

The catch to having a successful gift basket business is also offering something in the basket other than what everyone else is selling.

For instance, have you ever looked at pajamagram.com?

It’s the sister company of Vermont Teddy Bear.

Pajamagram.com sells pajamas wrapped up neatly in a beautiful and very creative gift boxes. They’re not exactly “gift baskets,” but a good example of taking the norm, adding a little creativity and having a unique gift for your customers.

The gift basket business gives you the opportunity to be artistic and creative while running a great business. One of the best aspects of a gift basket business is the satisfaction you get when you see a happy customer. Impressed with your talents.

Valuable Skills/Requirements for starting a gift basket business

Your creativity will go a long way in the gift basket business. However, developing your sales skills and networking skills will be just as essential as the creativity you put into your gift basket business.

Most of the more successful gift basket businesses sell around one-third of their baskets to other businesses. This is a profitable market and usually the orders will be of a higher total quantity. This means you can really do well with one large order of twenty baskets sold at one time.

For the most part, you can learn the basic techniques of creating your gift basket by reading some of the books I have listed below.

How much you can make?

People in the gift basket business often make anywhere from $10,000 to up and around $100,000 per year as a full-time business.

Keep in mind your busiest season will be around the holidays and a large portion of your income will come between November and February.

The typical markup you’ll shoot for will be in the fifty percent range.

However, if you're starting out buying the gifts you put in the basket at retail, you will end up with a smaller margin in the beginning in order to stay competitive.

But the more your business increases, the better pricing you’ll get by buying supplies in bulk.

Finally, in a survey conducted for Gift Basket Review magazine, nearly 72 percent of gift basket companies responding to a survey reported annual sales of at least $50,000 and 23 percent said sales were over $100,000!

What You Need to Startup

You can easily get your gift basket business running for less than $200. You can buy some less expensive gifts at wholesale costs.

To get started on your first few baskets, you can buy basic wholesale gifts and foods at wholesale clubs. There are also supplier directories available online where you can buy many of your products on an as-need basis.

See the “resources” listed below if you're ready to get started.

You can also pull together a lot of your products and supplies at some of your everyday craft stores.

101 Gift Basket Ideas

Want to know how to create gift baskets? Check out 101 Gift Basket Ideas by Leigh Marnie. As of this writing, it's only $19.97 and you get a lot of information to help you create very nice, professional gift baskets.

Start Your Own Gift Basket Business