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Today, people are busier than ever and have trouble finding the time to do everything on their lists. Starting an organizing business will let you provide a relief to people who lose minutes or even hours from their days trying to put the pieces together.
Scattered around the home are bills, clothes, books, tools, toys and magazines where clutter has attacked the homes of many. What you offer is a solution to help people rid themselves of the clutter in their homes and offices. Being a professional organizer will put you in the face of clutter, and you'll be clearing everything from closets to paperwork to file cabinets and computer system files. When people are organized, it saves time and relieves stress in their lives – giving them the time they want to enjoy their lives or concentrate on their business. Do you know how many time-starved families there are in the world? Help them get organized and put a little more time into their lives. Build a Niche To build a niche for your organizing business, you can figure out what your best organizing skills are, and then specialize in one specific area.
Some organizers work with homeowners or the consumer market while other professional organizers use the business-to-business model. Valuable Skills/Requirements You obviously should be organized and understand the standard and proven strategies for organizing your home and of course, your clients. You can learn most of the skills -- as long as you can teach them to others effectively. This is a big “word of mouth” business. You'll want to get out in public, maybe even do some public speaking or workshops to help spread the word. Networking is also important, and this included having a business card you can hand-out. Marketing Your Organizing BusinessThere are three marketing 'tools’ that you may want to consider to promote your organizing business... Direct Mail - Find your target audience, buy some lists and test some sales letters. Start a small business website – People like to learn more before they buy. It is very easy to start your own website these days. Create a link Promotional Products - Those little imprinted goodies you see on desks or the cups with logos you have in the kitchen is what's called promotional product advertising. It's cost effective and it works -- especially to help you build your brand over time. WANT TO HELP OTHERS GET ORGANIZED--FOR PROFIT? National Association of Professional Organizers 4700 W. Lake Ave (877) 734-8668
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